XUZHOU, China – Under the theme “Green Intelligence for a Better World,” XCMG’s 8th International Customer Festival continued with a dedicated session for loading machinery – an arena where products danced and technology became visible.
Opening Ceremony: Six Machines, One Powerful Start
Six new‑energy “ace” models took center stage, led by the XC9150‑EV. The lineup demonstrated XCMG’s commanding presence in electric loading equipment.
First came the XC978‑EV and XC9108‑EV:
- The XC978‑EV represents the highest standard of XCMG loading machinery, with rigorous local certifications and advanced electronic control.
- The XC9108‑EV redefines large‑tonnage operations with极致 electric drive efficiency.
- Following them were the pure‑electric主力 units – XC975‑EV and XC968‑EV – and then the hybrid XC958‑HEV and XC978‑HEV. Together, these six models showcased XCMG’s new vision for smart earthmoving.
“XCMG’s new‑energy products are no longer just ‘the future’ – they are real, tangible competitiveness,” commented a mining customer from Australia.
The XC9150‑EV brings zero‑carbon loading to smart mining operations worldwide. At the Jiawang test ground, the autonomous XC968‑EV and the XC918‑EV delivered a stunning interactive performance with precision control – a visual feast for all attendees.
Immersive Interaction: Multiple Answers for Global Markets
The session kicked off with an energetic “small machine welcome show” that ignited the crowd.
The XC908EV loader and XC7‑SR04 skid steer loader performed agility drills – weaving around cones, turning in place, and even dancing in sync to dynamic music. The remote‑controlled XC‑SR07EV added another layer of precision movement, drawing gasps of amazement.
“This isn’t construction machinery – it’s like smart robots!” said a European customer, recording the entire performance on his phone.
A Tailored Product Matrix for Global Markets
Overlooking the exhibition area, visitors saw a complete customized product matrix for high‑end global markets. From pure electric to hybrid, from the world’s largest‑tonnage electric loader to China’s largest‑tonnage conventional loader – XCMG offers multiple power trains, multiple tonnage levels, and multiple certification standards.
As one manager put it: “We turned a single‑choice question into a multi‑choice answer.”
Test Drive & Core Component Transparency
Long lines formed at the test drive zone. From the massive XC9108‑EV to compact models, customers experienced real‑world acceleration, steering, and lifting on a professional track.
Outside the main hall, a core components area offered live demonstrations.
“Before, I only saw the whole machine running well. Today I finally understood how the parts work together. This transparency makes us more confident in our purchases,” said a distributor from Southeast Asia.
Expert Guidance at Every Station
Across all display and interactive zones, XCMG’s technical and product teams were on hand to explain performance highlights, technology features, and maintenance tips. Whether at the static display of ultra‑large models or the aftermarket parts zone, every customer received one‑on‑one support – ensuring they “see clearly, ask thoroughly, and use well.”
Live Broadcasts & Hands‑on Fun
During the customer festival, two dedicated live streams covered aftermarket services and full machines, bringing real‑time action to global partners online and offline.
In the interactive experience area, customers personally operated small loaders to complete tasks like material handling, stacking, and obstacle crossing. Technicians provided real‑time data on energy consumption and efficiency.
Traditional Chinese music, tea art performances, and fine refreshments added a touch of cultural warmth.
A Bridge Connecting Global Partners
With the International Customer Festival as a bridge, XCMG brings global partners closer together.
With green technology as sail and intelligence as oar, XCMG is powering a new era of global energy transformation – driven by Chinese equipment leadership.
XCMG Loading Machinery: Built for Performance, Proven in Action
